I hold a degree in Fashion Retail from London College of Fashion, where I was trained in the commercial side of fashion — from idea development and branding to retail strategy and consumer behaviour.
Since then, I’ve spent years working across consumer-facing businesses, particularly in F&B, as well as operating as a freelancer. These roles put me in constant contact with real demands: responding to customers, managing expectations at different scales, and making practical decisions under time, cost, and operational pressure. That experience shaped how I approach design. I’ve worked across the entire lifecycle of fashion and consumer products — from concept and branding to retail realities — and I design with that whole system in mind, not just the final object.
As both a creator and a consumer, I’m conscious of both sides: what people want, and what it actually takes to deliver something that fits into everyday life.
This project is supported operationally and in production coordination by Anson, my partner. Together, we’re committed to bringing Funfanaka to life with care and responsibility.
Funfanaka is built from that perspective — thoughtful design grounded in real use, real constraints, and long-term practicality.We aim to turn small pretty pieces like the tiny charms on your bags, to something that would make your day.. a little easier to carry.
I’m Aura, the creator of Funfanaka.
How Funfanaka Started
Funfanaka started from observing everyday habits.
I became increasingly interested in how people actually carry things day to day — what stays with them, what gets left behind, and what quietly becomes part of a routine.
The shopping bag stood out as an object that travels constantly, yet rarely receives the same level of consideration as other personal items. I began exploring how it could be redesigned to be more compact, adaptable, and intentional — not as a single product, but as a system that could move between uses and settings.
Funfanaka grew from that idea: creating something small enough to stay with you, flexible enough to adapt, and considered enough to feel deliberate rather than temporary.
It’s designed to fit into real life quietly — without asking people to change how they live, only how one small object behaves.