I hold a degree in Fashion Retail from London College of Fashion, where I was trained in the commercial side of fashion — from idea development and branding to retail strategy and consumer behaviour.
Since then, I’ve spent years working across consumer-facing businesses, particularly in F&B, as well as operating as a freelancer. These roles put me in constant contact with real demands: responding to customers, managing expectations at different scales, and making practical decisions under time, cost, and operational pressure.
That experience shaped how I approach design. I’ve worked across the entire lifecycle of fashion and consumer products — from concept and branding to retail realities — and I design with that whole system in mind, not just the final object.
As both a creator and a consumer, I’m conscious of both sides: what people want, and what it actually takes to deliver something that fits into everyday life.
Funfanaka is built from that perspective — thoughtful design grounded in real use, real constraints, and long-term practicality.
I’m Aura, the creator of Funfanaka.
How Funfanaka Started
Funfanaka started from observing everyday habits.
I became increasingly interested in how people actually carry things day to day — what stays with them, what gets left behind, and what quietly becomes part of a routine.
The shopping bag stood out as an object that travels constantly, yet rarely receives the same level of consideration as other personal items. I began exploring how it could be redesigned to be more compact, adaptable, and intentional — not as a single product, but as a system that could move between uses and settings.
Funfanaka grew from that idea: creating something small enough to stay with you, flexible enough to adapt, and considered enough to feel deliberate rather than temporary.
It’s designed to fit into real life quietly — without asking people to change how they live, only how one small object behaves.